Glossary - Google Business Profile

The free Google listing that controls how a business appears in Google Search, Maps, and the local pack.

Two analytics metrics: a user is a unique person, a session is a single visit. One user can have many sessions.

The original name for Google Business Profile, the free Google product that controls how your business appears in Google Search and Google Maps.

Dedicated pages for each city, region, or service area you operate in, designed to win local search for that specific place.

The practice of optimising a business so it appears in search results and Google Maps for location-based queries like "plumber in Bath".