SEO Strategy Articles

"Traffic is down 30% but the phone is still ringing. Should I be worried?" Increasingly, the answer is no. Here is the diagnostic we use to tell a real problem...

AI Overviews now answer most commercial searches before anyone clicks. Here's a clear-eyed look at what they are, why they matter, and what UK businesses should actually change to stay...

65% of searches now start in AI. If your business is not being cited by ChatGPT, Perplexity, or Google AI Overviews, you are invisible in phase one of the buyer...

Search has changed. And it is still changing. For years, SEO meant ranking in the list of links Google shows when someone searches. That still matters. But now Google also...

Edinburgh has a genuine tech scene. Skyscanner was built here. FreeAgent started here. A real fintech cluster has grown up around the city's long-established financial services base. Queen's University and...

What works, what has changed, and what NI businesses specifically need to know. SEO in 2026 is not the same as SEO in 2020. Some things still work the same...

Cardiff is officially a bilingual city. Welsh and English are both recognised languages of Wales. That is genuinely meaningful for some businesses here. For others, it is not especially relevant...

Eight things to check. Most of them you can do yourself. None of them require a degree in marketing. A lot of SEO advice is written for other SEO people....

Most businesses optimise for one type of customer. The person nearby who needs what they sell. Bath is different. Run a cafe, an independent hotel, a gift shop, or a...

More people are asking ChatGPT for business recommendations. Here is whether your business would come up and what to do if it would not.