SEO Strategy Articles

At the end of October we traded the Bristol drizzle for Amsterdam’s canals to attend Semrush Spotlight, a two-day deep dive into what SEO and brand visibility look like in...

Voice search is completely transforming how we interact with tech and hunt for information online. Read our complete guide to conversational search optimisation

More and more, users are getting their answers directly on the search results page without ever clicking through to a website. Learn more about the new frontier of search.

Do the basics still matter in SEO in 2025?

Forums are more important than ever in 2025. Learn how to use them to your advantage

The metrics you use to measure whether your SEO efforts are working and tied to business outcomes.

Read our full update from HubSpot INBOUND 2025 in San Francisco: what’s changing in SEO, why it matters, and how we’ll help you not just survive but thrive in this...

A documented plan that ties business goals to a prioritised sequence of SEO work.

Google’s search engine has quietly undergone its most significant transformation since PageRank

Longer, more specific search queries (typically four or more words) with lower volume but higher conversion intent.