SEO Strategy Articles

Most content strategies fail because they are built around what the business wants to say, not what customers are actually searching for. Here is how to do it properly.

Not every agency should build an in-house SEO team. Here is how to know when outsourcing is the smarter move and what to look for in a partner.

A European multilingual client moved from position 16 to 10 over six months. Then the budget was paused. Two months on, results are reversing. The 30/60/90 day decay curve we...

Small businesses cannot afford to waste their SEO budget on the wrong things. Here is a practical starting point that focuses on what actually moves the needle.

"Traffic is down 30% but the phone is still ringing. Should I be worried?" Increasingly, the answer is no. Here is the diagnostic we use to tell a real problem...

AI Overviews now answer most commercial searches before anyone clicks. Here's a clear-eyed look at what they are, why they matter, and what UK businesses should actually change to stay...

65% of searches now start in AI. If your business is not being cited by ChatGPT, Perplexity, or Google AI Overviews, you are invisible in phase one of the buyer...

Search has changed. And it is still changing. For years, SEO meant ranking in the list of links Google shows when someone searches. That still matters. But now Google also...

Edinburgh has a genuine tech scene. Skyscanner was built here. FreeAgent started here. A real fintech cluster has grown up around the city's long-established financial services base. Queen's University and...

What works, what has changed, and what NI businesses specifically need to know. SEO in 2026 is not the same as SEO in 2020. Some things still work the same...