SEO Strategy Articles

Step-by-step pre-launch SEO checklist based on BrisTechTonic's actual workflow. Staging vs live URL checks, 301 redirects, robots.txt, canonical tags, meta data: everything to sort before flicking the switch on a...

To add your site to Google, you submit your sitemap to Google Search Console after verifying ownership. That tells Google your site exists and gives it a list of pages...

The five SEO trends shaping 2026 are AI search and answer engines, the death of the click as a metric, the rise of entity and brand authority, search becoming multimodal...

Most tradespeople win work through word of mouth and repeat customers, but the next customer who needs you urgently is searching Google. SEO for tradespeople means making sure you appear...

At the end of October we traded the Bristol drizzle for Amsterdam’s canals to attend Semrush Spotlight, a two-day deep dive into what SEO and brand visibility look like in...

Voice search is completely transforming how we interact with tech and hunt for information online. Read our complete guide to conversational search optimisation

More and more, users are getting their answers directly on the search results page without ever clicking through to a website. Learn more about the new frontier of search.

Do the basics still matter in SEO in 2025?

Forums are more important than ever in 2025. Learn how to use them to your advantage

The metrics you use to measure whether your SEO efforts are working and tied to business outcomes.